Selling your clinic? Go to market prepared.
Seller’s Advocate helps allied health clinic owners prepare their business for sale, present it professionally, identify suitable buyers and navigate the process with greater confidence.
Most clinic owners only sell once
A strong clinic does not automatically become a strong sale.
Before making an offer, buyers will examine your financial performance, team stability, owner dependence, systems, risks and future growth opportunities.
We help you prepare the business, tell its story clearly and manage buyer interest without entering the process alone.
The goal is to create a structured, confidential process that gives suitable buyers confidence while protecting your interests.
Is Seller’s Advocate right for you?
Seller’s Advocate is designed for established allied health clinic owners who are actively considering a sale or expect to go to market within approximately the next 18 months.
It may be the right next step if you want to prepare the clinic properly, approach suitable buyers confidentially and receive support through an unfamiliar process.
Do any of these apply to you?
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You want an experienced adviser to help prepare the business, manage buyer questions, compare offers and support negotiations while working alongside your accountant and lawyer.
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Selling has become a realistic option and you want to understand how to prepare the clinic, position it professionally and approach the process with greater confidence.
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You want a clearer understanding of maintainable earnings, likely valuation and the factors that may increase or reduce buyer confidence.
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You do not simply want to advertise the clinic broadly. You want a confidential and targeted approach focused on buyers who may be a genuine strategic and financial fit.
A structured path from preparation to negotiation
Selling a clinic is not one event. It is a staged process that begins with preparation and continues through buyer engagement, offers, due diligence and negotiation.
Stage 1 — Preparation and positioning
Prepare the clinic before approaching buyers.
01 Discuss your goals
Clarify your intended timing, preferred outcome and deal preferences.
02 Review and prepare
Review financial performance, owner adjustments, risks, strengths and buyer information requirements.
03 Position the clinic
Develop the valuation rationale and buyer presentation.
Stage 2 — Buyer outreach and negotiation
Engage suitable buyers and support the commercial process.
04 Approach suitable buyers
Identify and confidentially approach selected buyers, subject to your approval and agreed confidentiality arrangements.
05 Compare and negotiate
Assess buyer interest, manage questions and support negotiations around price, terms, transition and deal structure.
Throughout this stage, you remain in control of which buyers progress and whether any offer is worth pursuing.
Stage 1 — Strategic Review and Buyer Pitch Deck
Before approaching buyers, your clinic needs to be understandable, credible and professionally presented.
Stage 1 gives you a clearer view of the clinic’s financial performance, likely value, strengths and buyer risks. We then turn that information into a professional pitch deck that presents the opportunity clearly and confidentially.
What is included
Review of business and financial performance
Assessment of maintainable earnings and owner adjustments
Indicative valuation range
Review of buyer risks, strengths and value drivers
Information and document request checklist
Professional buyer pitch deck
Recommended buyer and sale-process strategy
Stage 1 fee: $2,850 ex GST
Once the clinic is properly prepared and positioned, Stage 2 focuses on finding suitable buyers and managing the commercial process.
The approach is tailored to your goals, confidentiality requirements and preferred deal structure. You remain involved in and approve the important decisions throughout the process.
Stage 2 is tailored to the clinic, the likely buyer market and the level of support required.
Stage 2 Fee: Success fee based on the final sale price, agreed in advance.
Stage 2 — Buyer Outreach and Negotiation Support
Support may include
Defining the preferred buyer profile
Researching and identifying suitable buyers
Confidential buyer outreach
Initial buyer qualification
Managing confidentiality arrangements and information flow
Coordinating buyer questions and meetings
Comparing expressions of interest and offers
Supporting negotiations around price, terms and transition
Working alongside your accountant and lawyer
Coordinating the due diligence process
What serious buyers will need to understand
A buyer needs more than an attractive headline profit figure. They need confidence that the clinic’s earnings, team and operations will transfer successfully to new ownership.
Maintainable earnings
Buyers will want clean financial information, defensible owner adjustments and confidence that the stated profit can continue after the sale.
Systems and operations
Documented systems, clear responsibilities, reliable reporting and appropriate contracts reduce buyer uncertainty.
Team stability
The strength, tenure and commitment of the team will influence confidence in the clinic’s continuity.
Growth opportunity
Buyers will want to understand existing capacity, market position and realistic opportunities for future growth.
Owner independence
Buyers will assess how heavily revenue, referrals, relationships and key decisions depend on the current owner.
Risks and transition
Known risks, required changes and the owner’s proposed transition should be explained clearly rather than discovered late in the process.
Confidential buyer outreach
Potential buyers are approached selectively and according to a strategy agreed with you.
Controlled information release
Business information is provided progressively, based on the buyer’s level of interest and stage in the process.
Clear roles for advisers
Your seller’s advocate, your accountant and your lawyer each contribute within their respective areas of expertise.
Seller approval at each stage
You retain control over which buyers are approached, what information is shared and whether discussions progress.
A confidential and coordinated sale process
Selling a clinic can affect employees, patients, referrers, landlords and other important relationships. The timing and flow of information therefore need to be managed carefully.
As your seller’s advocate, I help coordinate the commercial preparation and buyer conversations while working alongside your accountant and lawyer.
Why work with Rate My Clinic when selling your clinic?
Experience on both sides of the transaction
Seller’s Advocate is a Rate My Clinic service led personally by Paul Hedges.
As an allied health clinic owner, business adviser and experienced seller’s representative, Paul understands both the realities of running a clinic and the issues that influence buyer confidence.
This means you receive practical, seller-focused support while retaining control over your goals, confidentiality and preferred outcome.
Specialist experience where it matters
A specialist focus on allied health clinics
Co-owner of a Physiotherapy clinic that was established over 20 years ago
Practical experience in valuation, buyer preparation and clinic sales
An understanding of what different types of buyers look for
Personal support through an unfamiliar and important process
Frequently asked questions
Selling an allied health clinic is an unfamiliar process for most owners. These are some of the questions that commonly arise.
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No. Stage 2 can include identifying, researching and confidentially approaching suitable potential buyers.
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The buyer strategy and release of information are agreed with you. Detailed business information is generally provided progressively as a buyer’s interest, suitability and confidentiality arrangements are established.
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No. Stage 1 can be completed as a standalone strategic review and pitch-deck project. You can then decide whether, when and how you want to proceed with buyer outreach.
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Stage 1 includes an indicative assessment of value based on maintainable earnings, available financial information, buyer risk and relevant market considerations. It is not a formal legal valuation.
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Yes. Your accountant and lawyer remain important advisers throughout the transaction. As your seller’s advocate, I work alongside them and do not replace accounting, taxation or legal advice.
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There is no fixed timeframe. It will depend on the clinic’s readiness, the buyer market, the complexity of the transaction, due diligence and the terms being negotiated.
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No adviser can guarantee a sale. The aim is to prepare and position the clinic professionally, engage suitable buyers and support you to make better-informed decisions throughout the process.
Thinking about selling your clinic?
Start with a confidential discussion about your clinic, your timing and what a successful outcome would look like for you.
Rate My Clinic can help you understand the preparation required, position the business professionally and determine the most appropriate next step.